iGaming Marketing Jobs in Malta

Malta's iGaming operators invest heavily in marketing teams that drive player acquisition, retention and lifetime value. Roles span CRM and lifecycle marketing, paid media and performance acquisition, SEO, brand management and marketing analytics.

CRM managers build automated player journeys using platforms like Optimove and Braze. Acquisition managers run paid campaigns across search, social and programmatic channels with direct accountability for cost-per-acquisition targets. SEO specialists optimise operator sites for competitive gambling keywords across multiple markets and languages.

Salary ranges: €26,000–€36,000 for junior roles, €36,000–€50,000 at mid-level, and €50,000–€65,000 for senior and head-of-department positions. Performance bonuses tied to revenue KPIs can add 10–25% to base salary.

Key skills: Data-driven decision making, experience with marketing automation platforms, A/B testing methodology, and an understanding of regulated advertising requirements. Prior iGaming experience is valued but not always required — strong e-commerce or fintech marketing backgrounds transfer well.

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