CRM Manager

Join ibet group, where innovation meets integrity. With over 100 years of combined industry experience, we lead the way in fair play and cutting-edge technology. 

Our mission? To shape the future of sports betting and casino entertainment, built on smart, transparent, and responsible gaming.

As CRM Manager, you'll own the full lifecycle of player campaigns—from planning and setup to execution, optimization, and analysis!

What You Will Do:

• Planning and setting up campaigns, including bonuses, free spins, customer segmentation, and multi-channel communications (email, SMS, push, inbox).
• Designing and building emails, onsite pages, SMS, inbox messages, push notifications, and automated email flows.
• Conducting A/B testing to optimize campaign performance and ROI.
• Defining and refining target audiences, player segments, and campaigns using CRM and marketing tools.
• Developing and managing player lifecycle strategies to boost retention and lifetime value.
• Scheduling and targeting campaign send-outs across all marketing channels via CRM platforms.
• Analyzing competitors and establishing benchmarks to shape data-informed strategies.
• Collaborating with cross-functional teams (product, design, dev) for seamless, timely campaign delivery.
• Monitoring reports and leveraging data to make quick, impactful decisions.
• Assist with ad-hoc duties and special projects as required.

Your Experience:

• Minimum 2 years in a similar CRM/retention role in iGaming.
• Hands-on familiarity with CMS platforms and CRM tools.
• Excellent verbal and written English proficiency.
• Strong team player with a collaborative mindset.
• Proven ability to multitask, prioritize, and manage time efficiently in a fast-paced setting.
• Exceptional attention to detail.
• Experience in content writing is a big plus.

What We Offer:

• Competitive package including bonuses: We value your skills and contributions, and we offer a competitive compensation package that includes performance-based bonuses, reflecting your expertise and commitment.
• Dynamic and ambitious team: Join our passionate and ambitious team, where innovation and collaboration are at the heart of everything we do. Be a part of a culture that fosters growth and creativity.
• Opportunities for growth: As we continue to expand rapidly, there are ample opportunities for personal and professional development. Join us, and grow with us as we shape the future of iGaming.

*Please note that our office is based in Malta, and this role is fully onsite.*

ibet  group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees