Reporting directly to the Head of Marketing: Brand and Sponsorship , your role is to ensure our brand shows up consistently, distinctively and with real impact. Clear in what we stand for. Confident in how we show up. And relevant wherever our customers are paying attention 

We’re built for the modern fan the ones who live for the last-minute winner, the photo finish at Cheltenham, the rivalry of the Ryder Cup, and yes, even shouting at the telly during Eurovision. Your job is to make sure our brand shows across every one of those moments consistent, iconic and impossible to ignore 

What You’ll Do

• Set the brand formation — Our ambition is clear we want to be an iconic football brand that defines the next era of betting for the modern fan.  

• Strategy - Your role will own our strategy so it has shape, direction, and impact across all markets. 

• Play in every key fixture — be in planning and tactical huddles with commercial, product, content, and campaign teams to ensure brand thinking shapes every big call. 

• Develop insights for creative briefs like a captain’s shout — give clear, strategic direction that lets creative teams score with impact. 

• Ensure cohesion across all competitions — from football and horse racing to growth sports and novelty events like Eurovision, keep us distinct and relevant. 

• Be the brand advisor for every squad — help internal and external partners understand and deploy the brand effectively. 

• Drive brand alignment across the club — keep the whole business singing from the same anthem sheet. 

How you'll do it

• Sharp strategic thinking — turning insight into game-winning plans. 

• Ability to read trends, fans, and competitors  

• Excellent communication and briefing skills  

• Influence across teams without needing direct reports. 

• Passion for sport, entertainment, and cultural moments — knowing what gets modern fans fired up. 

What’s in it for you:

• Flexible ways of working
• £/€1,000 learning fund
• Twice-yearly bonus (with part of it guaranteed!)
• Pension contribution scheme
• Private healthcare
• Access to thousands of Udemy courses
• Invest via the Company Sharesave Scheme
• 16 hours paid volunteering time per year
• Uncapped holiday

About Sky Betting & Gaming:

At Sky Betting & Gaming, better is just the beginning.

Our story began in 1999 and we’ve since grown to house a family of iconic brands including Sky Bet - the UK’s no.1 betting app, Sky Vegas - the UK’s no.1 online casino, as well as Sky Bingo, Sky Casino and Sky Poker!

We want to empower you to create a career you’re proud of, to feel like you belong, and provide you with everything you ned to do your job.

Plus, Sky Betting & Gaming is part of the UK & Ireland region of Flutter — a collection of big-hitting entertainment brands such as, Betfair, Paddy Power. PokerStars and tombola.

About Flutter

Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to use our significant scale and our challenger attitude to change our industry for the better.

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.