Esports Betting Content Manager

Growth Leads is an online lead generation company building high-quality, content-driven websites in competitive verticals such as Esports and iGaming. Our focus is on producing trustworthy, well-researched, and user-centric content that helps audiences make informed decisions. Quality, usability, and long-term credibility are central to everything we do. We are now looking for a passionate and detail-oriented Esports Content Manager to take ownership of the editorial quality, structure, and scalability of one or more of our esports-focused websites. This role is ideal for someone with strong content management and editing skills, a genuine passion for competitive gaming, and the ability to work hands-on with content across written, social, and video formats.

The Role
As an Esports Content Manager, you will be responsible for ensuring that all esports-related content meets high editorial standards, is accurate, informative, engaging, and aligned with our brand voice. You will manage and improve content produced by contributors and freelance writers, while supporting content planning and distribution across multiple channels. While SEO and performance considerations are important, this is first and foremost an editorial and content-quality focused role, working closely with SEO, marketing, and product stakeholders.

Key Responsibilities

Editorial & Content Management

• Own the editorial calendar and ensure quality and consistency of esports content across one or more websites.
• Edit, proofread, publish, and optimize content for clarity, accuracy, tone, and structure.
• Ensure all content adheres to editorial guidelines and reflects a deep understanding of esports and competitive gaming.
• Maintain high QA standards before and after publication.

Esports Content Expertise

• Ensure content accuracy and relevance across top esports titles (e.g., CS2, League of Legends, Dota 2, Valorant, Marvel Rivals, Fortnite, etc.).
• Review and improve content covering tournaments, teams, players, formats, and betting-related topics.
• Stay up to date with major esports developments and industry trends.

Content Production & Distribution

• Coordinate and scale content production with freelance writers and contributors.
• Brief writers clearly and provide constructive editorial feedback.
• Plan and brief content for distribution channels, including social media content, video scripts and outlines, collaboration with video editors or external production partners.
• Support the adaptation of long-form content into short-form and platform-specific formats.

Content Strategy & Performance Support

• Collaborate with SEO and marketing teams to align content with strategic goals.
• Support on-page optimizations such as internal linking and content updates, with a focus on quality and user experience.
• Identify opportunities to improve existing content and content formats.
• Assist in developing content and SEO concepts where needed.

Collaboration & Operations

• Communicate effectively with freelancers, internal teams, and stakeholders.
• Manage tasks, timelines, and priorities related to content operations.
• Contribute ideas that improve content processes, workflows, and output quality.

Required Skills & Experience

• 1+ year of experience in content editing, content management, or editorial roles, especially in the esports, streaming, gaming, and entertainment industries.
• Strong editing and proofreading skills with a clear eye for quality and consistency.
• Deep interest and working knowledge of esports & competitive gaming, including top esports titles.
• Experience working with WordPress or similar CMS platforms.
• Solid understanding of SEO fundamentals as they relate to content (best practices, on-page basics).
• Comfortable working with freelance writers and coordinating content production.
• Fluency in English.
• Proactive, detail-oriented, and collaborative mindset.

Nice to have:

• Experience with esports betting content.
• Experience briefing or coordinating video content.
• Familiarity with content distribution on social platforms.

Compensation & Benefits

• Competitive salary based on experience
• Private health care benefits
• Flexible working hours
• Opportunity to work with experienced content, SEO, and marketing professionals
• Strong focus on learning, growth, and long-term development