Senior Retention Strategist

We are B2Spin, and we are dedicated to delivering the best Free-to-Play Social Casino and gaming experiences by creating captivating, engaging, and unique products that are accessible to everyone. We have built a team of talented professionals from all over the globe, who are working to continually improve the experiences of our players. We are not looking to just be part of the industry, but to revolutionize it.

The Role

Drive immediate player engagement and revenue through strategic reactive CRM campaigns that turn data insights into compelling player experiences.

What you will be doing

• Own end-to-end reactive CRM campaign strategy, from concept to delivery, ensuring alignment with retention and revenue goals
• Create detailed campaign briefs for CRM Operations, covering segmentation, targeting, rewards, and success metrics
  
• Analyze campaign performance across key KPIs and design test-and-learn initiatives to continuously optimize results
• Partner with Product, Commercial, and VIP teams to coordinate campaigns around game launches, seasonal events, and business priorities
• Monitor competitor activity and industry trends to identify new opportunities for player engagement and tactical improvements
• Mentor junior strategists and act as a subject matter expert, driving high standards across the reactive CRM team

What we are looking for

• Proven experience in CRM strategy, campaign management, or player engagement within gaming, iGaming, or digital marketing
• Strong analytical skills with experience in performance analysis, A/B testing, and data-driven optimization
• Excellent communication and briefing skills with ability to translate complex requirements into clear, actionable plans
• Experience working with cross-functional teams and managing multiple campaigns simultaneously
• Knowledge of player segmentation, lifecycle marketing, and retention strategies
• Commercial mindset with focus on driving measurable results and continuous improvement

Why you will love it

Join a team that's revolutionizing the social casino industry! You'll have the autonomy to shape player experiences through strategic campaigns while working with cutting-edge data and analytics. We offer the perfect blend of creative strategy and analytical rigor, where your insights directly impact player engagement and business growth. Plus, you'll be mentoring the next generation of CRM strategists in a collaborative, innovation-focused environment.

Equal Opportunities Statement
We hire based on skills, drive, and ideas — nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive.