Marketing Technology Manager

Salary Bracket: €65,000 - €80,000

WHAT'S THE JOB?

We’re partnering with a fast-growing digital business to find a Marketing Technology Manager to own and evolve its MarTech ecosystem.

This is a high-impact, hands-on role sitting at the intersection of marketing, data, and technology. You’ll be responsible for building a scalable, integrated marketing tech stack that enables personalised, data-driven campaigns and drives measurable growth.

You’ll work closely with marketing, CRM, data, and engineering teams, ensuring tools, data, and processes are aligned to deliver performance at scale.

WHAT WILL YOU DO?

• Define and own the MarTech roadmap, aligning technology with marketing and business objectives.
• Evaluate, select, and implement marketing tools across automation, CDPs, analytics, and paid media.
• Build and maintain a unified data layer (CDP/DMP) to eliminate silos across CRM, paid media, affiliates, and analytics.
• Own marketing measurement and attribution, developing multi-touch attribution models across all acquisition channels.
• Lead GTM/tag management, ensuring clean, consistent tracking across all digital touch points.
• Partner with BI and data teams to build dashboards covering NGR, GGR, FTD, LTV, and campaign performance.
• Drive a future-proof first-party data strategy, aligned with privacy regulations and cookie deprecation.
• Oversee integration of paid media platforms (Meta, Google, DSPs) into the tech stack using first-party data signals.
• Manage affiliate tracking infrastructure, including post backs, attribution logic, and tracking accuracy.
• Support paid media teams with audience segmentation, targeting, and data activation strategies.
• Collaborate with IT and engineering on integrations, APIs, and data pipelines.
• Enable marketing teams with the tools and workflows needed to execute campaigns efficiently.
• Oversee campaign tracking, UTM governance, email deliverability, and automation workflows.
• Train and support internal teams to maximise the value of the MarTech stack.

WHAT CAN YOU DO?

• Bring 4+ years of experience in marketing technology, marketing operations, or similar roles.
• Demonstrate strong expertise in GTM and tag management, with the ability to manage tracking independently.
• Have hands-on experience with CRM systems, marketing automation tools, CDPs, and analytics platforms (GA4, Adobe Analytics).
• Understand data management, segmentation, and audience activation strategies.
• Work comfortably with HTML/CSS, APIs, and basic SQL for integrations and data handling.
• Have a solid understanding of data privacy and regulatory requirements.
• Manage multiple projects, stakeholders, and vendors in a fast-paced environment.
• Be highly analytical, organised, and commercially focused.

Bonus if you also have:

• Experience within a tier-one iGaming operator.
• Exposure to multi-brand or multi-market MarTech environments.
• Familiarity with affiliate platforms such as Income Access, NetRefer, MyAffiliates, or Impact.
• Experience with paid media tech (DSPs, ad servers, bid tools).
• Certifications in Google Marketing Platform.
• Experience with Looker, Tableau, or Power BI.
• Comfort working in fast-moving environments with evolving data infrastructure.