CRM Coordinator

WLC is a white-label online casino solutions provider. We design, build, and operate end-to-end casino platforms that enable our partners to launch and grow their own online casino brands. Our all-in-one solution combines technology, operations, and ongoing support, with a focus on reliability, scalability, and compliance.

WLC is a global business with a team of 110+ iGaming professionals. Our team operates across Europe, Latin America, the Philippines, and beyond.

Position Summary

We are seeking a CRM Coordinator to join our Casino department. The CRM Coordinator is responsible for supporting the planning, execution, and analysis of player-focused CRM campaigns across multiple digital channels, including email, SMS, and push notifications. This role is based in Malta, and plays a key part in driving player retention, reactivation, and overall engagement through targeted, data-driven communication strategies. The CRM Coordinator helps deliver personalized campaigns aligned with player behaviour, lifecycle stage, and market-specific requirements. The role requires strong attention to detail, as well as the ability to manage multiple campaigns and timelines in a fast-paced iGaming environment.

Key Responsibilities

Duties will include but are not limited to: 

• Coordinate and execute daily, weekly, and monthly CRM campaigns (email, SMS etc)
• Set up and test player journeys using CRM tools.
• Assist with campaign segmentation based on player activity and lifecycle stages.
• Track, report, and optimize CRM campaign performance (CTR, conversion, retention).
• Collaborate with product, BI, and creative teams for timely campaign delivery.
• Monitor key KPIs: conversion, deposit rate, churn, reactivation, etc.
• Assist with game promotions and campaign roll out.
• Handle bonus creation, testing, and rollout via back office systems.
• Ensure CRM communications are aligned with brand tone and compliance regulations.
• Assist in planning and launching casino promotions such as free spins, tournaments, deposit bonuses, and cashback offers.
• Support new game releases by coordinating banner placements, game tags, and announcement messages.
•  Help manage bonus tools, set up campaign logic, and test bonus functionality.
•  Monitor casino lobby performance and suggest optimizations to improve player experience.
• Collaborate with customer support  to resolve player issues related to CRM campaigns or bonuses.

Requirements

• Minimum of 1–2 years of experience in CRM in the iGaming sector (preferably casino).
• Strong analytical skills and attention to detail.
• Familiarity with CRM platforms (e.g., Customer.io and FastTrack).
• Comfortable working with Excel, dashboards, and performance metrics.
• Excellent organizational and time management skills.
• Good communication and copywriting abilities.
• Must be located in Malta.

Benefits

• Competitive salary and benefit package
• Hybrid working environment
• Modern Office