Sweepstakes Product & Growth Lead

Join ibet Group, where innovation meets integrity. With over 100 years of combined industry experience, we lead the way in fair play and cutting-edge technology. 

Our mission? To shape the future of sports betting and casino entertainment, built on smart, transparent, and responsible gaming.

We are looking for a senior cross-functional leader to drive the growth, development, and expansion of our new sweepstakes casino product, in the United States. The ideal candidate combines product management, marketing & acquisition knowledge, player retention expertise, and a deep understanding of the US sweepstakes / social casino landscape.

This role sits at the center of the business: coordinating product, engineering, design, CRM, marketing, paid media, affiliation, compliance, and analytics to accelerate growth and ensure flawless delivery.

Your Experience:

• Five to eight years of experience in product management, growth, CRM, or product marketing, ideally in gaming, sweepstakes, social casino, or mobile entertainment.
• Strong understanding of US player behavior, online gaming funnels, and mobile-first user journeys.
• Proven ability to lead cross-functional teams without direct authority.
• Experience with product analytics, A/B testing, segmentation, and lifecycle campaigns.
• Exceptional communication, prioritization, and stakeholder management skills.
• Fluent in English, both written and verbal.
• Ability to work fast, iterate quickly, and operate in a high-growth environment.

What You Will Do:

Product Ownership & Roadmap

• Own the product strategy and roadmap for the sweepstakes casino, balancing user experience, monetization, and regulatory requirements.
• Identify high-impact opportunities to improve acquisition, conversion, engagement, and retention.
• Drive feature prioritization based on business goals, player insights, funnel data, and competitive analysis.
• Work with engineering and design to ensure timely, high-quality product releases.

Go-to-Market & Growth

• Lead the go-to-market strategy for new features, markets, and product updates.
• Collaborate with Paid Media, Social, Affiliates, and SEO to craft acquisition tactics tailored to the US sweepstakes audience.
• Translate product USPs into effective messaging across all channels.

Retention & Player Lifecycle

• Own the player retention and CRM strategy across onboarding, engagement loops, reactivation, and monetization pathways.
• Work closely with CRM and Data teams to build automated journeys, segmentation, rewards, and seasonal campaigns.
• Monitor retention KPIs (DAU/MAU, ARPDAU, session frequency, progression, churn).

Cross-Team Leadership & Coordination

• Act as the central point connecting Marketing, Product, Design, Engineering, Data, Customer Support, and Compliance.
• Ensure perfect alignment between teams, removing blockers and driving execution.
• Lead weekly sprint planning, product meetings, and growth reviews.

Market & Competitor Expertise

• Bring expert knowledge of the US sweepstakes and social casino ecosystem.
• Continuously analyze competitor apps, creative trends, monetization patterns, and player expectations.
• Recommend growth and product pivots based on market movements.

Data, Insights & Reporting

• Define and monitor KPIs across acquisition, activation, engagement, retention, and monetization.
• Work closely with analytics to understand funnel performance and identify growth levers.
• Build clear reporting to present roadmap progress and growth outcomes to leadership.
• Assist with ad-hoc duties and special projects as required.

What We Offer:

• Competitive package including bonuses: We value your skills and contributions, and we offer a competitive compensation package that includes performance-based bonuses, reflecting your expertise and commitment.
• Dynamic and ambitious team: Join our passionate and ambitious team, where innovation and collaboration are at the heart of everything we do. Be a part of a culture that fosters growth and creativity.
• Opportunities for growth: As we continue to expand rapidly, there are ample opportunities for personal and professional development. Join us, and grow with us as we shape the future of iGaming.

Ibet Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees