Senior SEO Manager

We seek a passionate, quick-thinking Senior SEO Manager to drive our vision forward. With our finger on the pulse of the industry, we’re propelling growth and innovation. Ready to make your mark in the dynamic world of iGaming? Let’s shape the future together at Raketech! 

The Role:

We’re looking for a Senior SEO Manager to own and scale SEO strategy across all areas — technical, on-page, and off-page. This is a hands-on and strategic role where you’ll set direction, execute high-impact projects and mentor junior SEOs. You’ll collaborate closely with product, engineering, content, and design to ensure SEO is always at the highest quality. This is a high-impact role with ownership of a critical growth channel.

As a Senior SEO Manager, you are expected to:

• Lead SEO strategy: Define and deliver a clear roadmap aligned with business goals, while mentoring junior SEOs and representing SEO across teams.
• Own technical SEO: Oversee audits, migrations, crawl/indexation, Core Web Vitals, structured data, and international SEO.
• Drive content visibility: Shape keyword strategy, enforce SEO best practices, and partner with content teams to scale optimised content.
• Build authority: Oversee and execute high-quality link acquisition and digital PR strategies.
• Reporting: Track KPIs and report performance with actionable insights.
• Keep up with advancements in SEO: Stay ahead of industry changes.

Success in this role means:

• Driving the SEO roadmap – delivering a clear, prioritized strategy aligned with business goals.
• Boosting performance – achieving measurable improvements in technical health (Core Web Vitals, crawl/indexation), content visibility and traffic from high-value keywords.
• Building capability & authority – growing sustainable off-page authority and developing junior SEOs into confident, independent contributors

• 5+ years of proven hands-on SEO experience across technical, on-page, and off-page areas.
• Strong track record in end-to-end SEO project management, including large-scale site migrations.
• Deep technical expertise: crawl management, schema, and international SEO. Demonstrated success in driving measurable organic growth in traffic and revenue.
• Strong leadership skills: ability to mentor, review, and elevate junior team members.
• Proficiency in leading SEO tools such GSC, GA4, Screaming Frog, Ahrefs, SEMrush, etc. Excellent communicator, capable of translating complex SEO concepts for technical and non-technical audiences.

Nice to Have

• Experience in iGaming SEO
• Swedish or other Nordic languages proficiency is preferred
• Familiarity with analytics/BI tools (Looker Studio, BigQuery).
• Experience in digital PR or managing external agencies/partners.