Senior CRM Manager

Join ibet, where innovation meets integrity. With over 100 years of combined industry experience, we lead the way in fair play and cutting-edge technology.

Our mission? To shape the future of sports betting and casino entertainment, built on smart, transparent, and responsible gaming.

What You Will Do:

• Own the CRM product vertical end-to-end, including strategy, execution, optimization, and performance accountability.
• Define, track, and optimize key KPIs such as retention, reactivation, ARPU, LTV, churn rate, and campaign ROI.
• Lead the planning, setup, and governance of all CRM campaigns, including bonuses, free spins, segmentation strategy, and multi-channel communications (email, SMS, push, inbox).
• Drive data-led decision-making on campaign structure, player targeting, incentive mechanics, and communication frequency.
• Oversee the design and implementation of automated lifecycle journeys, ensuring scalable and high-impact retention strategies.
• Take ownership of audience architecture, segmentation models, and CRM logic to maximize personalization and revenue impact.
• Manage A/B testing frameworks, define hypotheses, interpret results, and implement continuous performance improvements.
• Work closely with Product, BI, and Tech teams to influence CRM system enhancements and ensure alignment with business objectives.
• Establish performance benchmarks through competitor analysis and market insights.
• Present CRM performance reports and strategic recommendations to senior leadership.
• Ensure operational excellence, compliance, and timely campaign delivery across all CRM channels.

Your Experience:

• 4+ years of experience in CRM/Retention within iGaming.
• Proven track record of owning KPIs and driving measurable growth in retention and player value.
• Strong commercial mindset with experience interpreting CRM data and making strategic business decisions.
• Hands-on experience with CRM platforms, marketing automation tools, and CMS systems.
• Experience building lifecycle strategies and segmentation frameworks at scale.
• Excellent English communication skills, both written and verbal.
• Strong stakeholder management and cross-functional collaboration skills.
• Ability to prioritize strategically while operating in a fast-paced environment.
• High attention to detail and strong ownership mentality.

What We Offer:

• Competitive package including bonuses: We value your skills and contributions, and we offer a competitive compensation package that includes performance-based bonuses, reflecting your expertise and commitment.
• Dynamic and ambitious team: Join our passionate and ambitious team, where innovation and collaboration are at the heart of everything we do. Be a part of a culture that fosters growth and creativity.
• Opportunities for growth: As we continue to expand rapidly, there are ample opportunities for personal and professional development. Join us, and grow with us as we shape the future of iGaming.

*Please note that our office is based in Malta, and this role is fully onsite.*

ibet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees