Marketing Analyst

We're looking for a highly analytical and commercially minded Marketing Analyst to join our BI & Analytics team.

In this role, you'll be a key partner to the Marketing Department, working closely with the CMO and members of the Acquisition team to transform raw data into strategic intelligence that drives business performance.

This is not a surface-level reporting role. You'll dive deep into marketing performance, iGaming product performance, and player behaviour to uncover the "why" behind the numbers. Your insights and recommendations will directly influence how we optimise marketing investment, improve player engagement, and grow market share.

What Are We Looking For Now?

• A highly analytical and commercially minded Marketing Analyst to join our BI & Analytics team. In this role, you will be a crucial partner to the Marketing Department, collaborating closely with the CMO and members of the Acquisition team, transforming raw data into the strategic intelligence that drives our business forward.
• You will move beyond surface-level reporting to conduct deep, methodologically sound analyses of our marketing campaigns, iGaming products, and player behaviour.
• Your primary mission is to challenge assumptions, uncover the "why" behind the numbers, and provide clear, actionable recommendations that optimise our marketing investments, enhance player engagement, and grow our market share.
• This is a high-impact role for a data-driven storyteller who is passionate about the iGaming industry and thrives on turning complex questions into profitable business decisions.

What You'll Do

• Design, execute, and deliver post-mortems for marketing and acquisition campaigns, going beyond top-line results to measure true incremental lift, ROI, and profitability, accounting for confounding variables and establishing clear attribution.
• Apply a rigorous analytical framework to evaluate the performance of marketing activities, measuring the impact of these "tests" using statistical principles to assess effectiveness and inform future strategy.
• Analyse player behaviour by segmenting the user base across various dimensions (e.g., New vs. Existing, Player Value Tiers, Game/Provider Preference) to better understand player loyalty and lifetime value.
• Translate complex findings into compelling narratives and actionable recommendations for stakeholders in Marketing and Leadership; these insights will directly influence decisions on marketing spend, product strategy, and promotional calendars.
• Develop and maintain powerful, intuitive dashboards and reports in Looker to provide stakeholders with self-serve access to performance metrics.

What You'll Bring

• You will have proven previous experience working as a business data analyst in the domain of online acquisition marketing or a closely related field. Online casino or iGaming industry experience is welcome, but not strictly required.
• You hold a bachelor's degree in Business Administration, Economics, Statistics, Mathematics, Computer Science, Marketing or related field.
• You have a strong analytical mindset, backed up by relevant skills for the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and accuracy.
• You are comfortable working with SQL and writing complex queries to retrieve, combine, transform and model data from different sources.
• You have hands-on experience in developing reports and dashboards in data visualisation tools such as Looker, Power BI or similar. Looker and LookML experience is preferred, but not essential.

What We Offer

• Competitive salary
• Health Insurance & Fitness Benefit
• Free parking
• Weekly team meals
• Team-building events and parties
• Learning & Development opportunities
• A great working environment