Head of Affiliates

We are seeking a highly experienced and strategic Head of Affiliates to lead the affiliate marketing efforts of our partner brands. This senior role requires a strong track record in iGaming, proven leadership ability, and a deep understanding of acquisition strategy and affiliate performance optimization. You will be responsible for managing the affiliate program end-to-end, driving growth, and ensuring the effectiveness of our partner network while leading and developing a high-performing affiliate team.

Responsibilities:

• Lead and support the affiliate team, ensuring strategic focus, operational excellence, and strong day-to-day execution.
• Own and run affiliate marketing programs across partner brands, securing valuable partnerships in both mature and emerging markets.
• Define and enforce protocols to safeguard traffic quality and proactively combat fraud, ensuring long-term player value.
• Monitor, analyze, and forecast affiliate performance against budgets and KPIs, using data-driven insights to optimize for LTV, retention, and ROI.
• Develop and implement acquisition strategies, campaigns, and tailored incentives by affiliate segment to boost engagement and results.
• Collaborate with internal marketing, product, and data teams to strengthen acquisition performance across all channels.
• Increase yield and quality of key affiliates through strategic relationship management and performance optimization.
• Represent the affiliate team at industry events, exhibitions, and conventions in Malta and abroad, staying ahead of trends to support expansion opportunities.
• Prepare and deliver clear, actionable affiliate performance reports and recommendations to senior management.

Required skills and qualifications:

• Minimum 5 years in affiliate marketing within iGaming, with at least 2 years in a leadership or team management role.
• Data-driven and methodical person with demonstrable ability to analyze traffic quality, player LTV, and ROI, using insights to proactively refine and adapt acquisition strategies.
• Proven track record of designing and executing campaigns, developing partner segments, and driving continuous improvements across affiliate programs.
• Strong understanding of global iGaming markets, with the creativity and resourcefulness to navigate challenging industry conditions and the capability to evaluate and capitalize on emerging opportunities.
• Exceptional relationship-building and negotiation skills, effective at engaging both external partners and internal stakeholders at all levels.
• Inspiring and supportive leader with a positive, motivating attitude, able to bring out the best in others while fostering collaboration and strong team spirit.
• Fluency in English is a must.

What We Offer

• Competitive salary and performance-based bonuses
• Opportunity to work with a dynamic and passionate team in the rapidly evolving iGaming industry
• Professional development and career growth opportunities
• Flexible working arrangements and a supportive team culture
• Health and wellness benefits
• Work-save Pension Scheme

This is a senior leadership role offering the opportunity to shape and grow a high-performing affiliate function in a fast-moving industry — we are looking for someone who thrives in challenging environments and is eager to make a significant impact.