Digital PR & SEO Specialist (Swedish Speaking)

We’re looking for a Swedish-speaking Digital PR & SEO Specialist to boost our brand visibility across a range of products. You’ll lead digital PR campaigns and off-page SEO efforts while supporting on-page SEO and site management.

As a Digital PR & SEO Specialist you are expected to:

• Plan and execute digital PR campaigns to earn high-quality links and coverage
• Build and maintain relationships with publishers, journalists, and partners Identify outreach and partnership opportunities for brand visibility
• Monitor backlink profiles and report on off-page SEO performance
• Support on-page SEO: content optimization, internal linking, keyword research Update and manage websites, ensuring SEO best practices
• Collaborate with the wider team on content and strategy improvements
• Stay updated on SEO and PR trends, sharing fresh campaign ideas

Success in this role means:

• Driving impactful digital PR campaigns that secure high-quality coverage and measurable off-page SEO results
• Ensuring websites are consistently maintained, optimized, and improved through on-page SEO and keyword strategy
• Growing SEO expertise while collaborating effectively with the team and bringing innovative PR & SEO ideas

• 3+ years’ experience in digital PR and outreach
• Proven track record of securing editorial placements
• Familiarity with SEO fundamentals and strong interest in developing further
• Experience managing websites in WordPress or similar CMS Highly organized with ability to manage multiple projects
• Fluent in Swedish (written and spoken)

Nice to have:

• Knowledge of Google Analytics or Search Console
• Exposure to technical SEO and auditing tools