Chief Automation & AI

Founded in 2014, SiGMA Group is recognized as the world’s leading authority in iGaming. Today, we host eight international summits spanning Europe, North America, South America, Asia, and Africa – attracting over 80,000 industry delegates and 1,200+ exhibitors each year.

With over 300 creative and commercial professionals across seven offices, we continue to expand our global footprint. As SiGMA scales further, we are embarking on a full digital transformation, placing AI and automation at the center of our internal strategy.

The Role

As our Chief Automation & AI, you’ll serve as the driving force behind SiGMA’s evolution into an AI-powered organization. This is a hands-on leadership role, combining strategy, architecture, and delivery. You’ll design and implement scalable automation systems, integrate AI into core operations, and mentor teams to adopt an AI-first mindset.

You’ll work closely with the Head of Technical Implementation to bridge vision and execution — translating innovation into tools, workflows, and processes that redefine how SiGMA operates.

This is not a traditional corporate position. You’ll work in a flat, fast-moving environment, with direct access to leadership and full freedom to experiment, test, and build.

What You Will Do

• Develop and execute a 3-year AI strategy across all departments, aligning innovation with measurable business outcomes.
• Serve as internal tech architect, designing the backbone for all internal tools and automations, leveraging Make.com, Zapier, Relevance AI, and N8N, integrated with custom-built solutions.
• Lead AI and automation initiatives in content, SEO, customer engagement, analytics, and operations, driving measurable impact in efficiency and revenue.
• Collaborate hands-on with the Head of Technical Implementation and internal teams to design, test, and deploy automation workflows from concept to execution.
• Guide full-stack development efforts — supporting backend (Python, Java), frontend (HTML, CSS, JS), and integration through custom APIs.
• Maximize tool and platform value by pushing the limits of no-code/low-code environments and ensuring seamless interoperability across SiGMA’s ecosystem.
• Own the full lifecycle of internal applications and automations, ensuring reliability, scalability, and security.
• Build and lead training and change management initiatives, empowering teams to adopt and scale AI tools confidently.
• Establish governance for AI tools and data, preventing fragmentation and maintaining quality, integration, and ethical standards.
• Define and measure KPIs and ROI for all AI-driven initiatives, reporting progress and impact to the CEO and board.

What You Won’t Be Doing

• Endless meetings or bureaucratic processes.
• Writing theoretical strategy documents without execution.
• Managing large teams – your output and systems will multiply your impact.

What We’re Looking For

• 7+ years of experience in AI, automation, or software development, ideally across both strategic and hands-on roles.
• Proven success in designing and delivering complex multi-platform automations and AI-powered solutions.
• Deep technical fluency in Python, Java, JavaScript, and API development.
• Hands-on mastery of no-code/low-code tools – particularly Make.com, Zapier, Relevance AI, and N8N.
• Strong understanding of frontend and backend development, capable of guiding teams on both architecture and execution.
• A natural teacher and mentor, passionate about building internal capabilities.
• Excellent stakeholder communication and the ability to influence cross-departmentally.
• Visionary mindset with pragmatic execution – balancing experimentation with measurable impact.

What We Offer

• A leadership role at the core of SiGMA’s digital transformation.
• The opportunity to shape the future of AI adoption in the global events and media industry.
• Direct management of the Head of Technical Implementation and collaboration across international offices.
• Competitive package and global travel benefits across Malta, Cyprus, Manila, India, Brazil, and Armenia.
• A dynamic, fast-scaling environment where your ideas translate directly into business growth.