SEO Manager SEU

PokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.
 
As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale.

We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in.

Build the life you want, while making your mark on the future of PokerStars SEU.

Role Overview
We are looking for an experienced SEO Manager to join our SEU Marketing team in Malta.

Working across France, Spain and Portugal, you will need to be an SEO all-rounder, capable of working independently and leading both the strategy and delivery of the SEO roadmap. We’re looking for someone highly proactive, with strong communication and stakeholder management skills, ensuring SEO is visible and prioritised across the business.

You will regularly liaise with developers, product teams and content teams to ensure that SEO recommendations are fully implemented. You will also collaborate with agencies and hold responsibility for the performance of the SEU SEO function.

You will define the overall SEO roadmap, including keyword ranking targets, content optimisation and troubleshooting broken paths. As part of the wider SEU Media team, and working closely with the broader business, you will help drive SEO performance and will be accountable for reporting results to key stakeholders.

What you’ll do:

SEO is one of PokerStars’ biggest remaining untapped opportunities in Southern Europe, and with an upcoming platform migration, we are looking to significantly scale our SEO ambitions and performance.

We are seeking an individual with extensive SEO experience, a passion for the channel, and a track record of managing multiple websites across different regions within a regulated industry. International experience is beneficial.

Competence with key SEO tools such as GSC, Semrush and Ahrefs is essential. You should also be comfortable working with crawling tools such as Screaming Frog and Deepcrawl to identify and resolve common SEO issues. Knowledge of HTML and CSS is advantageous, along with a solid understanding of JavaScript implementation as it relates to SEO and crawlability.

You will be confident in performing on-site optimisation, developing technical SEO recommendations and carrying out keyword research. Strong Excel and presentation skills are required, and you should enjoy collaborating with a wide range of specialists including editors, agencies, SEO experts and developers.

What you’ll bring:

• Proven years’ experience managing an SEO function across multiple websites and a passion for the channel
• Experience conducting SEO audits and producing roadmaps and SEO strategies
• Competency in key SEO tools such as Semrush and Google Search Console
• Experience in regulated industries and international markets (beneficial)
• Proactive mindset and ability to work independently
• Experience in performance tracking, analytics and reporting
• Strong stakeholder management skills
• Knowledge of or interest in online poker, casino and sportsbook (beneficial)

What you’ll get:

Our excellent benefits package includes:

• Discretionary annual performance bonus
• 30 days paid leave
• Health and dental insurance for you, your partner and your children (if you all live at the same address)
• Personal life insurance and income protection
• The option to join our company pension scheme
• A personal interest allowance to let you learn something new or pursue a hobby
• External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
• Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
• Access to an on-site gym.