What exactly do we do here at White Label Casinos? Well, that’s easy! We build white label casinos that players love. And that’s it! That’s literally our bread and butter. And we’re damn good at it.
With our all-in-one casino solution, we create online casinos that stand out from the crowd. Our casinos have flair, they have pizzazz, they have the IT factor that players are looking for. Did we mention we’re modest?
By joining us, you’ll be part of a global team of 160+ iGaming experts from all over the world—literally. While our headquarters is in Malta, our team spans Venezuela, the Philippines, Europe, and beyond. We’re truly international, so there’s never a dull moment.
We are looking for a Senior Affiliate & Casino Manager to join our Company. Apply today and become part of a diverse workforce filled with ambitious, hard-working, weird, and wonderful folk!
Position Summary:
The Senior Casino & Affiliate Manager is a dual-role position responsible for managing the day-to-day operations of the online casino platform and overseeing a high-performing affiliate program. The role combines operational oversight of games, promotions, and player experience with the strategic growth of affiliate partnerships to drive acquisition, traffic, and revenue.
Key Responsibilities:
Duties will include, but are not limited to:
Affiliate Management
- Develop and execute strategies to grow the affiliate network across international markets.
- Manage affiliate recruitment, onboarding, and relationship building to ensure performance and retention.
- Monitor and analyse affiliate activity, providing reports, insights, and recommendations for optimisation.
- Negotiate competitive contracts and commission structures.
- Ensure affiliates are equipped with updated creatives, offers, and tracking assets.
- Collaborate with the design and content teams to deliver localised and conversion-optimised materials.
- Work with the CRM team to align campaigns, promotions, and bonuses with affiliate channels.
- Ensure affiliate marketing activities comply with regulatory and brand guidelines.
- Represent the brand at industry conferences, expos, and online networking events.
Casino Operations
- Oversee the day-to-day management of the online casino product, ensuring smooth functionality and a seamless user experience by monitoring and analysing casino performance metrics.
- Oversee onboarding of game providers, content management, and performance optimisation.
- Monitor and analyse key metrics to improve casino performance. Use data and insights to inform strategic decisions across both casino and affiliate verticals.
- Collaborate with CRM and design teams to tailor promotions for player retention and reactivation.
- Oversee game provider integrations, monitor game performance, and coordinate regular content updates.
- Ensure all casino content and promotions adhere to compliance standards and responsible gaming practices.
Requirements:
- 3+ years of experience in affiliate marketing within the iGaming industry.
- Strong understanding of affiliate marketing strategies, casino operations, and the iGaming ecosystem.
- Proven track record of managing and growing successful affiliate programs.
- Excellent negotiation and relationship-building skills.
- Strong analytical skills and experience working with data and KPIs.
- Experience with CRM systems, affiliate platforms, and casino management tools.
- Knowledge of compliance, legal requirements, and industry best practices.
- This is a hybrid position, and the candidate must be located in Malta.