Sportingtech is a multi-award-winning provider of turnkey betting and gaming solutions designed for regulated and emerging markets around the world. With offices in Malta, Bulgaria, London, Brazil and Portugal, our iGaming platform offers everything covering sportsbook, casino and retail via a modular system and intuitive back office for a fully omni-channel solution. Our unparalleled ability to cater for local-market customisation and operator preferences provides players with an optimal betting experience, resulting in proven growth for our rapidly expanding customer base.
Where you Fit In:
Marketing at Sportingtech is in the midst of an exciting transformation. We're relaunching with renewed purpose, positioning ourselves as the growth engine of the business and building an industry-leading marketing organisation that sets the standard. With bold ambitions and a clear strategy, we're sharpening our winning edge mentality, and trailblazing into new territory globally and creatively. It’s a pivotal moment, and we’re looking for passionate, driven talent to help shape the future.
Who are You?
You are a driven Marketing Operations Manager with experience building and leading the planning function within marketing - shaped by country-specific plans, overarching business goals, and marketing strategy. You have driven marketing effectiveness by leveraging insights, performance metrics, and strategic inputs to optimize execution and ultimately prove ROI. Sitting at the intersection of marketing, sales, and analytics, you ensure campaigns are well-coordinated, data flows seamlessly, and performance is measurable, actionable, and continuously improved.
Owning the operational backbone of marketing, you’ll play a critical role in shaping how we approach content planning, localisation, performance channels, and market intelligence.
The impact you will have:
- Manage campaign operations: build workflows, support campaign execution, and ensure accurate tracking and attribution.
- Create, manage, and continuously optimise the global marketing calendar, ensuring timely implementation of all marketing activities across channels.
- Collaborate with cross-functional teams (Sales, Product, Commercial) to align on shared goals and processes.
- Own and evolve our marketing tech stack (e.g., marketing automation, CRM, analytics tools).
- Improve lead management processes - lead scoring, lifecycle stages, and handoff to sales.
- Ensure data quality, segmentation, and regulatory compliance across all systems.
- Lead the upkeep of market research and competitor intelligence, ensuring we stay ahead ofindustry trends and emerging strategies.
- Drive and support SEO and PPC strategies, ensuring they’re aligned with growth goals and localised where necessary.
- Develop and manage the localisation strategy for key markets, ensuring campaigns and content are market-appropriate and high impact.
- Responsible for all channel performance analysis, measuring marketing effectiveness, and optimisation as well as reporting to the board on ROI
- Identify and implement operational improvements to increase marketing efficiency and scalability.
- Support content planning, working closely with content, brand, and product marketing teams to align messaging across channels.
- Support marketing budget tracking and vendor/tool management.
What we’re looking for:
- 4+ years in a marketing planning, operations, demand generation, or revenue operations role.
- Hands-on experience with marketing automation tools (e.g. HubSpot, Marketo, Pardot), CRMs (e.g. Monday) and analytical tools (e.g. Google Analytics)
- Strong analytical mindset; comfortable working with data, building reports, and deriving actionable insights.
- Proven experience influencing senior stakeholders through data-driven recommendations.
- Proven ability to build and optimise scalable processes, automations, and workflows.
- Solid understanding of campaign attribution, lead lifecycle, and funnel metrics.
- Experience supporting ABM (Account-Based Marketing) or multi-touch attribution models.
- An understanding of localisation strategies and content adaptation across multiple regions.
- Working knowledge of data privacy regulations (e.g. GDPR, CCPA) and compliance best practices (Desirable)
- Experience in B2B iGaming or a high-growth tech environment (Desirable)
- A passion for solving complex problems through systems, processes, and data.
- A proactive, collaborative mindset and the ability to work across multiple teams and priorities.
- Curiosity, drive, and a continuous improvement mindset - you seek opportunities to improve how things are done.
- The ability to balance technical know-how with strategic thinking and a business-first lens.
- Strong organisational and project management skills with excellent attention to detail and excellent communication skills.
- A desire to help marketing teams move faster, smarter, and more effectively.
Sportingtech is an equal opportunity employer. We value diversity and are committed to providing a work environment of mutual respect to everyone without regard to race, colour, religion, national origin, age, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.