CRM Specialist Maternity Cover

We are seeking a highly motivated and data-driven CRM Specialist to join our team on a maternity leave cover contract.

The ideal candidate is organised, detail-oriented, and thrives in a fast-paced environment. You’ll be responsible for building, executing, and optimising multi-channel CRM campaigns that drive engagement, retention, and customer value across various iGaming brands.

You’ll collaborate closely with data analysts, product teams, and developers to deliver impactful campaigns, analyse performance, and continuously enhance the customer experience. This is an excellent opportunity to gain exposure to a market-leading CRM operation and contribute to the success of GiG’s Managed Services division.

Key Responsibilities

Responsibilities and Duties

Technical Responsibilities

• Build and execute multi-channel CRM campaigns (email, SMS, push notifications, onsite messaging) to drive conversion, retention, and reactivation across multiple brands and markets.
• Support the CRM Manager in the planning, coordination, and scheduling of campaign activities, ensuring alignment with strategic goals and timelines.
• Work hands-on with various CRM platforms and tools to deliver campaigns on time and to the highest standards.
• Collaborate with data, product, and frontend teams to optimise campaign performance and improve user journeys.
• Monitor, analyse, and report on CRM performance metrics to identify opportunities for improvement.
• Continuously test, measure, and refine CRM initiatives using data insights and customer behaviour trends.

Operational Responsibilities

• Support the implementation of customer lifecycle strategies, ensuring alignment with client and business goals.
• Help to maintain campaign calendars, ensuring consistent and timely communications across brands and markets.
• Ensure compliance with relevant regulations and internal guidelines across all CRM communications.
• Assist in developing and improving processes for greater efficiency and campaign effectiveness.

Commercial Responsibilities

• Understand key business KPIs such as ARPU, retention, NGR and bonus cost, and use these to guide campaign strategy.
• Support initiatives that drive customer lifetime value and maximise ROI.

Provide insights and recommendations to improve CRM strategy performance across all serviced brands.

Requirements

Skills and Experience

Essential Skills

• At least 1 year experience in CRM campaign execution or management within a fast-paced, data-driven environment (iGaming experience essential).
• Hands-on experience with CRM and marketing automation tools (e.g. Optimove, Symplify, Smartico or similar).
• Understanding of customer segmentation, lifecycle management, and campaign analytics.
• Excellent organisational and multitasking skills, with the ability to meet tight deadlines.
• Analytical mindset with experience in campaign reporting and data interpretation.
• Strong collaboration skills, working effectively with cross-functional teams (data, product, design, frontend).
• Excellent written and verbal communication skills in English.
• Commercial awareness with an understanding of how CRM contributes to business success.

Desired / Soft Skills

• A strong team player with a positive attitude and passion for customer engagement.

• Proactive, detail-oriented, and eager to learn and grow within a dynamic team.
• Creative thinker who enjoys testing new ideas and approaches.

Additional languages are considered an asset.

About Gaming Innovation Group

We are an award-winning iGaming platform and sportsbook provider supplying industry-leading solutions to our partners and their players. We specialise in helping online and land-based operators expand their iGaming and sports betting business on a global scale, focusing on innovation and customisation to power localised customer experiences and intimate user journeys. As a regulated markets specialist, we offer compliant entry into 36+ complex regulated markets around the world.

Our powerful iGaming platform is built to be scalable, open and user-centric, rapidly integrating with our partners' existing tech and preferred third parties. It provides a personalised user experience through our suite of real-time marketing tools, real-time data, and real-time rules engine, allowing our partners to build their own automated bespoke rules, without the need for coding knowledge.

Our sportsbook is built mobile-first and provides a premium player experience through our Bet builder, comprehensive Live betting capabilities and Player props. Our partners benefit from tailored odds, personalised margins, and risk management strategy, increasing the players’ personalised experience. Our partners benefit from an in-house trading team available 24/7 through direct communication channels, delivering unparalleled agility and service to all our partners, around the clock.