Welcome to Multiple (https://themultiple.com), your go-to iGaming service provider. We’re here to empower iGaming operators, allowing them to thrive in such a volatile industry. Our years of expertise, cutting-edge technology, and passion for delivering extraordinary player experiences make us the right choice for any company looking to elevate their success. We offer a range of iGaming offerings such as; Gaming Services, Casino Marketing, Sportsbook Marketing and Operations, Creative, Data and B.I, Operations (CS, RPF, KYC), VIP Management, Acquisition, Social Media, Content, Product, Legal and Compliance.
The Role:
We're looking for a CRM Manager who can develop comprehensive player engagement ecosystems, lead retention planning, and drive data-driven performance across casino and sports brands. You have deep understanding of iGaming, casino, and sports products. The role will involve hands-on learning of tools and processes and working around internal limitations to reach commercial goals.
Key Responsibilities:
- Own the player lifecycle management, design and implement CRM strategies and player journeys across new players, potential high-value players, and reactivation lifecycle stages;
- Ensure multi-channel execution of campaigns and lifecycles across various communication channels, including email, SMS, onsite banners, site notifications, and pop-ups;
- Develop and manage segmentation and automation strategies for better player engagement and maximize ROI;
- Own the promotions roadmap and develop creative campaign concepts including compelling headlines and regular promotional campaigns while ensuring consistent branding and messaging across all marketing channels;
- Manage email marketing execution and email campaign performance, including managing IP health, spam ratings, and optimized template design;
- Come up with creative headlines and regular campaigns and ensure consistent branding and messaging across marketing channels;
- Analyse campaign performance and player behaviour to refine strategies and drive continuous improvement;
- Collaborate with cross-functional teams, including marketing and product, to align CRM initiatives with overall business objectives.
Requirements:
- Over 3 years of demonstrated experience in Casino CRM, working with various brands and across different regions;
- Strong expertise in player segmentation, targeting strategies, and behavioural analysis to optimize customer engagement;
- In-depth understanding of automation processes, customer journey mapping, and lifecycle marketing strategies to enhance player experiences;
- Extensive knowledge of player bonuses, incentives, and retention programs within a digital/online environment;
- Proven track record of utilizing advanced CRM tools (such as FastTrack and Salesforce) with a focus on optimizing CRM systems for improved performance;
- Ability to analyse data-driven insights to inform strategic decisions and improve player retention metrics;
- Strong communication and interpersonal skills to build relationships with stakeholders and enhance team collaboration;
- Fluent in English, with proficiency in additional languages (Norwegian, French, German, Finnish) considered a significant asset.
What we offer:
- Attractive remuneration package
- Health insurance cover from the first day of work
- Wellness benefit (after probation)
- Optician/Spectacle and Blue Lens Benefit (after probation)
- Breakfast/lunch all week
- Monthly snacks allowance
- Training support
- Modern office facilities
- Exciting Company Events
- Beer Fridays
- Eur1,000 Refer a friend bonus
You should not apply if ...
- You want a normal 9-5 job. This role is not easy & requires an all-in mentality. We are looking for team members who will put in the work that others won`t.
- You cannot take constructive feedback.
- You can`t handle stress and pressure.
- You have the mindset of "Quick Money", this is a marathon, not a sprint.
- You do not embody our core values.