CRM Lifecycle Manager (m/f/x)

We are Tipico, Germany's leading sports betting provider and one of the most dynamic tech companies in the industry. We approach every challenge like a Championship match, with a mission to excite the arena and elevate the betting experience for every customer. Our culture is energetic and ambitious—we play as a team to win high, leave an impact, and commit to excellence. Fueled by our passion for the perfect product, we use the newest tech stack to get better every single day.

At Tipico, we believe in owning our game. Are you ready to step onto the pitch, bring your best self, and become a champion? Then show us your game face – because we’re looking for a CRM Lifecycle Manager (m/f/x) to join the team.

Job Description

Your daily pitch

Do you have a passion for CRM and technical advancements?  Does the idea of reinventing the traditional lifecycle marketing model excite you? Then this is the role for you.

This is an exciting time to join the CRM Lifecycle team at Tipico as we embark on an ambitious project to fully automate the customer lifecycle journey using data science models.

As the CRM Lifecycle Manager (m/f/x), you will contribute to the implementation and technical set up of new cycles/journeys, ensuring critical analysis with creative input at every stage. Working in collaboration with our CRM Implementation team, you will gain the understanding of the data science models driving our customer lifecycle. Using this knowledge and your own experience of working with markup languages like JavaScript/HTML, you will take responsibility for the creation and maintenance of the content databases. These new cycles/journeys will be truly customer centric where each customer communication is hyper personalised and completely relevant to each individual player.  

At Tipico, we Win High as a Team and in this role you will thrive if you enjoy challenging the status quo and collaborating with your colleagues to drive change as we begin our transition towards this new concept.  

Your playing field

• As an expert user in a CRM tool (for example: Emarsys, Braze, HubSpot, Salesforce Marketing Cloud or similar), along with your understanding of markup languages like JavaScript/HTML, you will implement and maintain the image and content databases to ensure a dynamic and hyper personalised customer communication.
• You will use your experience in the creation of web content to maintain our content databases.
• You will support the rest of the Lifecycle team with implementation and collaborate with the team to develop an in-depth knowledge of features, functionalities, best practices, and marketing automation techniques. 
• You will be responsible for developing and executing personalised end-to-end CRM strategies and using marketing automation tools to create transactional, promotional, and informational content strategies.
• In collaboration with colleagues across Tipico, specifically with data science, product, marketing and insights teams, you will apply your analytical and solution focused mind-set, to understand customer behaviour. Working with these teams, you will gather relevant insights and apply these when implementing our new lifecycle approach using data science models.  

Qualifications

Which skills should you bring to the pitch

• Qualification. You are holding a Bachelor or Masters’ Degree in Business Administration, Marketing or similar
• Experience. You bring relevant experience in CRM, MarTech, Marketing programmatic or a similar role, preferably within the iGaming industry.
• Knowledge. You have a good understanding of SQL databases and queries. You also have a good understanding of markup languages like JavaScript/HTML and know how to apply them in your daily work. Ideally, you will also have experience in the creation of web content.
• Language skills. English is the official language in our Malta office, therefore fluent English language skills are essential. As the #1 sportsbetting provider in Germany, German language skills are desirable but not essential
• Data Driven. Analytical affinity combined with a strong understanding of data increases your productivity.
• Process-oriented. You are (re-) designing complex processes by using your technical understanding and innovative and forward-thinking mind-set.   
• Solution-oriented & hands-on. You are focused on achieving excellent results and able to challenge the status quo by being confident in your abilities and knowledge, as well as always open to learn and expand your expertise.   
• Customer-oriented. You fully understand what our customers are looking for and continuously put yourself in their shoes to offer the best experience possible.

Additional Information

This is how we score with you

• Established International Group. We have a solid foundation on which to grow.
• Personal and Professional Growth. We offer you opportunities to develop and grow to unlock your potential.
• Relocation Support. To make your move to Malta as smooth as possible.
• Competitive Package. We care for our employees, offering an indefinite contract, competitive salary, insurances (private health, dental, private accident, sickness and life) and free parking.
• On-site childcare. We’ve got a game plan to support you and your 3+ year old kids.
• Sports Incentive. We want you to remain active and will subsidise a gym membership of your choice.
• Modern offices. Our very own Tipico tower provides an open plan space with the latest technology.
• Events. Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
• Supportive Environment. We believe in collaboration and working together as a team but we also give importance to the uniqueness of each and every one of us.

Additional Information

Think a career at Tipico’s right for you?

Apply now and join our winning team! If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels

We look forward to your application!