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CRM Coordinator

Silverspin
Full-time
On-site
Msida, Malta
Marketing

The CRM Coordinator will contribute to the development and management of customer-focused relationships by planning and building highly targeted and engaging CRM lifecycles & campaigns across various brands and markets. The objective is to analyse and optimise CRM to create a personalised and world class experience

Key Responsibilities

  • Planning and coordinating with the Head of CRM, CRM/Lifecycle team leads, Rewards team, and Sportsbook team for all ad-hoc communications at both global and local levels across all markets
  •  End-to-end execution of promotional campaign plans, including bonus setup and marketing communications via Newsletters, SMS, and Onsite notifications, using tools such as FSBO, CABO, LXP, and Optimove.
  • Planning and coordinating with the CRM Operational team and CRM team lead to test promotional campaigns and offers across all channels and on-site before going live.
  • Collaborating closely with the Content team, Design team, and other stakeholders on all outgoing marketing promotions to ensure campaigns are delivered as planned acrossverticals (Casino, Live Casino, and Sportsbook).
  • Updating segmentation and target groups.
  • Assisting with campaign escalation JIRAs.
  • Setting up marketing automation across multiple channels (journeys and automated campaigns).
  • Working closely with the BI team to ensure timely reports are provided to credit
    rewards and prizes in accordance with the terms and conditions.
  • Monitoring daily priorities in Optimove.
  • Collaborating with the CRM Operational team on new tools and planning improvements.
  • Assisting the CRM and Rewards teams with daily QA checks.

Requirements

  • Communicator - Excellent English communication skills (written and spoken). Able to explain own ideas clearly and able to understand and manage stakeholder expectations
  • Adaptable Able to shift focus and priorities according to business needs and enjoy finding creative solutions to problems
  • Accountable Willing to take ownership and be held accountable
  • Pragmatic – Thrive on challenge; action-orientated and not afraid to prioritize
  • Organized – Meticulous attention to detail and time management. Team player with
    project and stakeholder management skills
  • Experience in a relevant CRM/Retention role, ideally within iGaming
  • Basic knowledge of CRM tools including or similar to Optimove, Optimail, Silverpop/Acoustic, Mobivate and/or ExtremePush
  •  Understanding of player lifecycles and customer segments

Why Work With Us?

At Silverspin, we’re not just about work—we’re about passion, innovation, and community. Joining us means you’ll be part of a team that celebrates creativity, supports professional growth, and values every voice. We’re committed to making Silverspin a place where you’ll be excited to come to work every day (and maybe have a little fun along the way!). 🎉💼  We offer:

  • Competitive Salary & Benefits
  • Growth & Development Opportunities
  • Creative and Collaborative Environment

Silverspin is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.