What exactly do we do here at White Label Casinos? Well, that’s easy! We build white label casinos that players love. And that’s it! That’s literally our bread and butter. And we’re damn good at it.
With our all-in-one casino solution, we create online casinos that stand out from the crowd. Our casinos have flair, they have pizzazz, they have the IT factor that players are looking for. Did we mention we’re modest?
By joining us, you’ll be part of a global team of 160+ iGaming experts from all over the world—literally. While our headquarters is in Malta, our team spans Venezuela, the Philippines, Europe, and beyond. We’re truly international, so there’s never a dull moment.
We are looking for a proactive Casino & VIP Manager to join our Company. Apply today and become part of a diverse workforce filled with ambitious, hard-working, weird, and wonderful folk!
Position Summary:
We’re seeking an experienced and strategic Casino & VIP Manager to lead the operations of our live casinos while also owning the end-to-end management of our high-value VIP player base.
You’ll be responsible for the smooth running of our casino product—game performance, platform integrity, marketing execution—as well as delivering a premium VIP, personalized experience to our most valuable players.
The ideal candidate combines deep industry knowledge, analytical insight, and a customer-first mindset. You’ll drive player acquisition, retention, and revenue growth while ensuring the highest standards of service, compliance, and innovation across the board.
Key Responsibilities:
Duties will include, but are not limited to:
Casino Management
- Oversee daily operations of the online casino across desktop and mobile, ensuring seamless game performance and platform stability.
- Manage the sites with updated content and new game releases, game categorization, and QA for promotions and lobby experiences.
- Collaborate with CRM and affiliation team to plan, launch, and optimize promotions, welcome offers, and loyalty campaigns.
- Track key KPIs (e.g., game performance, ROI, conversion funnels) and adjust strategies accordingly.
- Coordinate with affiliate, tech, and compliance teams to ensure campaign effectiveness, regulatory adherence, and fraud monitoring and act accordingly.
- Monitor provider performance, conduct A/B testing, and explore innovations
- Launch, monitor, and optimize ongoing promotions, bonuses, and retention initiatives.
- Assess game popularity and provider performance regularly.
- Review bonus redemptions, campaign ROI, and conversion funnels (registration, KYC, first deposit).
VIP Management
- Proactively identify and nurture high-potential and top-tier players, using data-driven insights and personalized engagement to increase retention and lifetime value.
- Build and maintain long-term relationships with VIPs through tailored promotions, exclusive bonuses, cashback offers, gifting strategies, and ongoing one-to-one communication.
- Personally review the activity of the top players, approve large payouts, and oversee the delivery of premium, personalized experiences—such as account milestones, anniversaries, and reward preferences.
- Handle escalated complaints or sensitive issues with professionalism and discretion, ensuring VIPs receive top-tier service across all touchpoints.
- Analyze VIP trends, play patterns, churn risk, and campaign effectiveness in collaboration with CRM and Affiliate team to continuously refine VIP strategies.
- Review and approve promotional materials, targeted communications, and special offers for high-value segments.
- Monitor competitor VIP programs, promotional trends, and player engagement tactics to ensure our offering remains competitive and innovative.
- Stay informed on industry developments, including gamification, crypto, and tech advancements, and recommend new features like tournaments, leaderboards, or cross-sell initiatives.
Requirements:
- Proven experience in casino operations or gaming platform and experience within iGaming sector.
- 3+ years of experience within the iGaming industry.
- Strong understanding of casino game mechanics.
- Experience managing a multi-market or multi-language casino.
- High level of integrity, attention to detail, and problem-solving ability.
- Strong analytical skills and experience working with data and KPIs.
- Knowledge of compliance, legal requirements, and industry best practices.
- Must be located in Malta (Hybrid role)