We are PressEnter, a team of innovative specialists making strides in the iGaming industry. We thrive on being bold and innovative, with a focus on pushing the business to new heights in this fast-paced, competitive environment. At PressEnter, we support each other in our journey, providing a people-first culture built on transparency, camaraderie, and mentorship. We prioritize your wellbeing and foster an inclusive environment that promotes career progression and opportunities for all.
As Head of CRM, you will be responsible for:
- CRM Strategy & Sales Funnel: Ensure effective CRM activities that provide a solid sales funnel and retention process.
- Performance Analysis: Continuously analyse CRM strategies, ensuring they align with organizational goals.
- Budget Management: Oversee the bonus budget across all customer segments.
- CRM Process Management: Ensure efficient CRM procedures are in place and equip the team with the necessary tools for success.
- CRM Tools Optimization: Define requirements for effective use of CRM tools and infrastructure.
- Customer-Centric Activities: Ensure CRM activities are customer-centered and tailored for target groups.
- Collaboration with External Partners: Work with agencies and suppliers to successfully deliver the CRM plan.
- Multi-Channel Campaigns: Plan, manage, and deliver CRM & marketing campaigns across multiple channels.
- Customer Segmentation: Segment customer database to deliver tailored and relevant marketing messages.
- Performance Metrics: Ensure ROI through KPIs and performance metrics.
- Cross-Department Collaboration: Coordinate projects by liaising with various departments, ensuring timely and efficient deliveries.
- Marketing Collaboration: Work closely with the marketing team to optimize CRM and onsite campaigns.
- Other Tasks: Undertake any other tasks as required by the company.
- Team Management: Lead the CRM team to excellence, ensuring high performance.
WHO ARE YOU?
- Experience: Senior CRM leadership experience, ideally in iGaming or a fast-paced digital sector. Proven track record in developing and executing CRM strategies and managing teams.
- Technical Skills: Strong knowledge of CRM tools, customer segmentation, data analysis, and multi-channel campaign management.
- Strategic Abilities: Skilled in budget management, process optimization, and cross-department collaboration.
- Leadership: Excellent communication, people management, and stakeholder engagement skills.
- Education: Bachelor’s degree in Marketing, Business, or a related field preferred.
- Other: Results-driven, adaptable, and customer-focused. Based in Malta with hybrid work flexibility.
WHAT WE OFFER?
- HQ Location: Based in Sliema, Malta, with stunning sea views, shower facilities, and an open-plan workspace.
- Hybrid Work Model: Flexibility with a hybrid working arrangement.
- Well-Being: Mental Well-Being Program to support your health and wellness.
- Social Events: Weekly Friday social gatherings on the terrace and team/company events.
- Referral Bonus: "Refer a Friend" incentive program.
- Insurance & Benefits: A combination of private health insurance, dental insurance, and vouchers.
- Gym Membership: Discounted gym membership for employees.