Sports Commercial Content Editor

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.  

  

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide. 

 

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it. 

 

Unlock the Legend in you. 

Legend is hiring a Content Editor, reporting directly to our Head of Content. You’ll be acting as a senior within the team, taking the lead on your site and initiatives.  

We are looking for someone to take an already established sports betting brand into the next stage of its journey. Dominating mature and nurturing the growth of our English-speaking markets within the sports betting industry. You will have the opportunity to work on content and campaigns that will take a proven product to new audiences in every corner of the world.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed. You'll need to be based in the country where the role is advertised.

Your Impact

• Continuous monitoring, reporting, auditing, and maintenance of various suites of pages that target our English speaking audiences.
• Complete ownership of the content production process; including managing budget and relationships with freelancers and agencies.
• Refine content by applying current Google guidelines and market insights - ensuring articles are well-structured, align with user intent, and provide genuine value to readers.
• Incorporate SEO principles into content briefs to effectively support and guide writers.
• Acting as the subject matter expert for audience interests across those markets (notably football and cricket).

What You'll Bring:

• Extensive experience working in the sports betting space with a passion for cricket, football and tennis.
• Detailed knowledge of the English speaking markets [ideally across emerging markets].
• A proactive mindset that can drive the growth of our content and products through detailed reporting, analysing trends to help improve our reach, suggesting experiments to test copy tweaks/design changes etc.
• Marketing knowledge to help understand and support other teams and elements of our strategy; across brand, SEO, social, CRM, video content etc.
• Experience with SEO in content creation, including keyword research and on-page optimization using tools like Ahrefs and SEMrush.
• Familiarity with SEO within the sports betting industry, with awareness of key competitors and market dynamics.

The Interview Process:

• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our team, Head of Content and SEO Specialist (1 hour video via Zoom)
• 3rd: Take home task - you will be given 3 days to complete the task and present it back to the team.
• 4th: Final interview with our team, Head of Content & GM (1 hour video via Zoom).

Why Legend?

• Super smart colleagues to work alongside and learn from.
• Engaging development opportunities at all levels.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
• Long term incentive plan so we can all share in the growth and success of Legend.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.