Join ibet, where innovation meets integrity. With over 100 years of combined industry experience, we lead the way in fair play and cutting-edge technology.
Our mission? To shape the future of sports betting and casino entertainment, built on smart, transparent, and responsible gaming.
We're seeking an exceptional and experienced SEO Content Manager to join our team in Malta. At ibet, our players are our top priority, and we're dedicated to achieving operational excellence. As we continue to grow rapidly, we're expanding our team and need a strategic thinker and skilled
content creator to lead our SEO efforts. In this role, you'll develop and implement a content-driven SEO strategy, leveraging compelling storytelling and data-driven insights to engage audiences and drive organic growth. You will collaborate closely with internal and external stakeholders to produce high-quality, SEO-optimized content that aligns with brand goals and resonates with our target audience. Reporting directly to the Senior Marketing Manager, you’ll be responsible for planning, creating, and optimizing content that not only ranks but also converts.
Your Experience:
- Minimum 3 years of experience in SEO content management, ideally within the iGaming industry.
- Proven expertise in developing and executing content strategies that align with SEO best practices and drive measurable results.
- Strong understanding of keyword research, content planning, on-page SEO, and optimizing content for search engines to improve visibility and engagement.
- Demonstrated success in driving organic traffic, increasing website visibility, and enhancing user engagement through effective SEO content strategies.
- Proficient with SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs, while being open to adopting new tools and technologies as they emerge.
- Experience in managing content for multilingual websites, optimizing strategies across different languages and markets.
- Experience in collaborating with diverse teams to develop and deliver consistent, high-quality, SEO-optimized content.
What You Will Do:
- Develop and execute a comprehensive SEO content strategy that drives organic traffic, improves rankings, and increases engagement and conversions.
- Lead the creation of high-quality, engaging, and optimized content, leveraging data and analytics to refine and improve content performance continuously.
- Perform ongoing keyword research, content gap analysis, and monitor organic performance using advanced tools and technologies to identify new opportunities.
- Work closely with creative teams, content writers, and external partners to ensure all content aligns with SEO best practices and brand guidelines.
- Stay up-to-date with industry trends, search engine algorithms, content marketing techniques, and emerging technologies to keep our strategy innovative and competitive.
- Analyze content performance and provide actionable insights to improve ROI and organic growth.
Skills and Qualifications:
- Excellent communication skills with fluency in English.
- Strong leadership capabilities and the ability to manage multiple projects simultaneously.
- Creativity in content creation, problem-solving, and a genuine passion for SEO and content marketing beyond mere professional obligation.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Ability to work independently and collaborate effectively with internal teams, freelancers, and agencies.
- A strong understanding of the relationship between content quality and SEO, with a focus on creating value-driven content
ibet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.