PPC Manager

Join our dynamic marketing team in the iGaming industry as a Google Ads Manager. You will develop and execute targeted Google Ads campaigns to drive First Time Deposits (FTDs) for our partners, optimizing performance and leveraging data-driven insights. This is a fantastic opportunity to make a significant impact in a fast-paced environment while working with a passionate team.

• Manage the PPC team, overseeing strategy, execution, and optimization of paid campaigns across platforms such as Google Ads, Bing Ads, and others.
• Develop and implement Google Ads strategies tailored to drive First Time Deposits (FTDs) for partners in the iGaming industry;
• Create and optimize ad campaigns across various Google Ads platforms, including Search, Display, and YouTube, to maximize visibility and engagement;
• Monitor and analyze campaign performance metrics, including CTR, CPA, and conversion rates, to ensure effective FTD generation;
• A/B test ad creatives, landing pages, and bidding strategies to identify the most effective combinations for driving FTDs;
• Implement tracking mechanisms to accurately measure the impact of campaigns on FTDs and provide regular performance reports to stakeholders;
• Collaborate with design and content teams to develop compelling ad copies and visuals that resonate with the target audience;
• Manage and optimize budgets across multiple campaigns, ensuring efficient allocation of resources to achieve FTD goals;
• Troubleshoot and resolve any issues related to campaign performance or account management promptly;

• Proven experience (5+ years) managing Google Ads campaigns, preferably in the iGaming or affiliate marketing sectors;
• Proven experience leading PPC teams and managing paid advertising strategies at scale;
• Strong understanding of Google Ads platform, including Search, Display, and YouTube advertising;
• Proficiency in data analysis and performance metrics to drive campaign optimization;
• Ability to conduct detailed keyword research and competitive analysis;
• Experience with A/B testing and ad creative optimization;
• Familiarity with tracking tools (e.g., Google Analytics, conversion tracking) to measure campaign effectiveness;
• Fluency in English, both written and spoken; Portuguese is a plus.
• Knowledge of compliance and regulations in the iGaming industry.

• A fast-paced company working in one of the most competitive markets online.
• Hybrid working from our office in Tigne Point, Malta.
• 40 days of holidays of your choosing (take only the bank holidays you want!).
• Flexible working hours.
• Salary up to 85,000€/year based on experience.
• Yearly bonus based on performance.
• Private Health Insurance.
• Free gym membership.

Odds Scanner Group is a media and technology startup based in Malta, active in various European and Latin American markets within the sports and gambling industries. Our brands, including Odds Scanner, Sambafoot and Mega Chute, lead the way in delivering high-performance conversion funnels and engaging sports content. We have a diverse and international team with members working from Malta, Portugal, Brazil, and beyond.