Boyd Interactive
Position: Performance Marketing Manager
Location: 1500-2235 Sheppard Ave. E., Toronto, ON M2J 5B5
Work Modality: Hybrid: 3 days per week onsite
Employment Type: Permanent, Full-Time
Reports Into: Chief Marketing Officer (CMO)
Website: www.palainteractive.com
THE COMPANY
Boyd Interactive, the operating division of Pala Interactive Canada Inc., is a full service real-money and social gaming technology provider and operator which caters to both B2C and B2B markets. Boyd Interactive offers a full spectrum of games across all distribution channels (web, download, tablet & smartphone). In Canada, and the US, they offer casino, bingo, and poker games.
Boyd Interactive’s strength is its relentless focus on high-quality, high-functioning, immersive software platforms, and with recent developments in legislation, the online gaming industry is poised for rapid growth.
THE POSITION
Overview
Boyd Interactive is looking for a Performance Marketing Manager to join our marketing team. The ideal candidate will have a passion for performance marketing in particular paid search and possess strong analytical skills to drive successful campaigns.
Responsibilities
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Developing the yearly acquisition plan and roll out while monitoring the budget and adjust anytime to reach the goals
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Managing the team, guide and develop them to become specialists in their areas
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Develop, implement, and constantly monitor the campaigns to optimize the new player acquisition by using all digital channels as Paid Search, Social, ASA, ASO, SEO, Affiliates and Programmatic
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Manage A / B testing strategies to optimize campaigns and drive ROI
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Conduct thorough market research and competitor analysis to identify opportunities for acquisition
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Work closely with cross-functional teams, including product, sales, and customer success, to ensure campaigns align with overall business objectives
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Stay current with the latest industry trends, changes of Google and Meta and technologies to ensure campaigns
THE CANDIDATE
Essential Qualifications
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University degree
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5+ years of experience in performance marketing and proven success in paid search (Google and Meta)
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Excellent analytical skills, including experience with Paid Search, A/B testing, and setting up tracking and data-driven decision making
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Already managing a team or ready to make the next step to guide a team
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Is a self-starter with strong project management skills and experience working with cross-functional teams
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Excellent written and verbal communication skills
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Passion for staying current with the latest digital marketing trends and technologies
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Experience or interest in iGaming is a plus and managing monthly search budget over $200K
What we offer
- Competitive salary and benefits package
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A dynamic and fast-paced work environment
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Opportunities for career growth and advancement
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A supportive team culture and opportunities to work on exciting and impactful projects
Job benefits
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Casual dress
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Dental care
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Disability insurance
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Extended health care
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Life insurance
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On-site childcare
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On-site gym
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Underground parking
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Paid time off
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RRSP match
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Tuition reimbursement
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Vision care
If you're a driven and analytical digital marketer looking for a challenging and rewarding opportunity, we want to hear from you!