Join ibet, where innovation meets integrity. With over 100 years of combined industry experience, we lead the way in fair play and cutting-edge technology.
Our mission? To shape the future of sports betting and casino entertainment, built on smart, transparent, and responsible gaming.
We're seeking a dynamic and experienced Marketing Manager to join our team in Malta. At ibet, our players are our top priority, and we're dedicated to achieving operational excellence. As a Marketing Manager, you will primarily focus on media buying, including programmatic advertising and direct display, while also contributing to other marketing-related tasks. If you are skilled in digital acquisition strategies, campaign optimization, and have a passion for the iGaming industry, join us and play a key role in our growth.
Your Experience:
- Minimum of 3 years of experience in media buying, with a proven track record in programmatic advertising and direct display campaigns within the Casino/Gaming industry.
- Proven ability to develop and execute successful marketing strategies and campaigns, with strong interest and knowledge of iGaming products.
- Advanced skills in setting up and maintaining reporting dashboards, and proficiency in data analysis tools.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
What You Will Do:
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Develop and Implement Strategies: Create and execute digital acquisition strategies for key markets, focusing on programmatic and direct display advertising. Plan multi-channel campaigns, including budget allocation, targeting, creative development, and performance tracking.
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Optimize and Test Campaigns: Conduct A/B tests to optimize ad creatives, landing pages, audience targeting, and messaging. Use data-driven insights to refine strategies and improve performance.
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Collaborate and Innovate: Work with internal teams and external agencies to identify and implement new marketing channels. Ensure a cohesive approach by collaborating across all marketing functions.
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Monitor and Report: Stay updated on market trends, competitor activities, and regulatory changes. Provide regular reports and insights to the Senior Marketing Manager on campaign performance and optimization opportunities.
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Drive Channel Growth: Manage and grow digital channels, ensuring ROI and meeting KPIs. Identify and explore new growth opportunities and channels to expand our customer base.
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Support Marketing Efforts: Oversee the creation of promotional materials and contribute to various marketing-related tasks as needed.
What We Offer:
- Competitive package including bonuses: We value your skills and contributions, and we offer a competitive compensation package that includes performance-based bonuses, reflecting your expertise and commitment.
- Dynamic and ambitious team: Join our passionate and ambitious team, where innovation and collaboration are at the heart of everything we do. Be a part of a culture that fosters growth and creativity.
- Opportunities for growth: As we continue to expand rapidly, there are ample opportunities for personal and professional development. Join us, and grow with us as we shape the future of iGaming.
ibet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.