German Content Quality Specialist (Casino)

WIS – who?

Web International Services (WIS) is a lead generation company operating within the iGaming sector since 2012. Our mission is to provide players with top-notch data and reliable information through our one-stop-shop portals to enrich their betting experience. Our people are the experts that make this happen, and we are committed to making their employee experience positive and fun, while focused on growth and high performance.

About the job:

We are seeking a German Content Quality Specialist with at least 3 years of experience in the iGaming industry, focusing on Casino content. The ideal candidate should have excellent communication skills in German and English, a deep understanding of the German Casino market, and the ability to create and execute content strategies. Strong SEO knowledge and WordPress skills are essential, and previous content roles with experience in content development and ideation is a plus.

What you will be doing:

• Define and execute valuable Casino content strategies that stand above our competitors.


• Conduct keyword research and use SEO best practices to create data-driven content briefs for new and existing pieces, aiming to increase website traffic and meet user intent.


• Provide feedback to writers, check content for errors, and guide authors in research techniques, ensuring the production of top-notch content.


• Analyze market requirements and changes, identifying gaps and opportunities in new and existing content to stay competitive in the German Casino market.


• Monitor traffic, engagements, and conversions, creating actionable points based on analyzed reports to continuously improve content performance.

What would make you a great fit?

• 3+ years of experience in the iGaming industry, with a focus on Casino (must-have)


• Excellent communication skills in German and English, both written and spoken


• Deep understanding of the German Casino market and operators


• Basic SEO knowledge and proficiency with SEO tools


• Good WordPress skills and ability to perform research on product-related topics


• A Content expert with excellent proofreading and understanding of quality content.

Some of our benefits:

• Full remote working offered through contractor agreement OR Hybrid working setup with a flexible work environment


• Company events in Malta organised and paid for by WIS for EU employees – twice a year


• Access to learning platforms and educational support offered to boost your knowledge and career

Find out more about what makes WISards truly magical – Web International Services Ltd.