As our CRM Performance Manager, you play a crucial role in embedding a data-first mindset within the CRM team. Reporting to the Director of CRM, you will take ownership of the analytical frameworks that support player retention and engagement efforts across multiple brands and regions. Your core focus is turning complex data into clear, impactful insights, giving CRM teams the tools they need to make smart, data-driven decisions that boost player satisfaction, loyalty, and lifetime value. Working side-by-side with CRM Managers, Country Teams, and internal stakeholders, you ensure your insights contribute directly to commercial performance and align with wider player lifecycle strategies.
YOU WILL BE RESPONSIBLE FOR:
- Data Analysis & Insights: Collect, analyse and interpret market, player and campaign-level data to uncover actionable insights. Use these insights to highlight opportunities for improving CRM effectiveness across both automated player journeys, regular adhoc campaigns and loyalty programmes.
- Player Segmentation & Profiling: Build and enhance advanced segmentation models that help CRM teams target players more effectively. Use data to group players into segments based on behavior, value, and preferences, ensuring campaigns are more tailored, relevant, and impactful.
- Performance Tracking & Reporting: Work closely with BA and BI teams to design and maintain performance dashboards and reports that monitor key CRM metrics — including retention rates, reactivation success, bonus ROI, and churn. Ensure that reporting is clear and accessible to all key stakeholders, helping to drive informed, data-led decision-making across the CRM team.
- Campaign & Journey Review: Work closely with the wider CRM teams to evaluate campaign and journey performance. Identify what is driving success, and recommend test case scenarios for continuous improvements using player data, and predictive modelling to refine segmentation, timing, channel mix, and offer strategies.
- Collaboration & Upskilling: Take the lead on analytics within CRM, offering guidance, training, and practical support to the wider CRM department to help interpret and elevate data-driven decision making into their daily work.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
- Demonstrable experience in a data analysis or insights role, ideally within CRM, lifecycle marketing, or player retention.
- Strong understanding of CRM performance metrics and player behavior analysis.
- Hands-on experience with data tools such as SQL, Excel, Tableau, or similar platforms.
- Experience in the iGaming sector is a definite advantage.
- Excellent communication skills, with the ability to simplify complex data into clear, actionable insights.
- Proactive approach with strong analytical thinking and problem-solving skills, plus a genuine passion for using data to create meaningful business impact.
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 16 offices worldwide.
BENEFITS
- Hybrid work policy
- 4 weeks of Workation (T&C apply)
- Well-being allowance to support your active lifestyle
- Private health insurance
- Discounts across a range of retailers, gyms, bars & restaurants
- We offer an employee assistance program that can provide help and guidance during challenging moments.
- For non-Malta residents, we offer a relocation package with 3 weeks of accommodation and flights
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride - give us a roar!