CRM Manager

At GiG, we're a leading global iGaming platform provider, powering the sustainable growth of our customer-centric partnerships with innovative excellence, scalable technology, and world-class solutions. This innovation fuels sustainable growth for our partners, while our people-first culture nurtures and fuels extraordinary talent.
We stand out in a competitive industry for more than innovative world-class products, but for our greatest assets, eXceptional people. We are more than an entity listed on Nasdaq. We are committed to continuous learning, professional development, personal growth and recognition, and our investment goes beyond that, into our teams’ families, local communities and their futures - so that no matter where a GiGster is in the world, they thrive.
With entities in Malta, France, Spain, and the UK, our hybrid work model gives our GiGsters the freedom to excel and reflects our commitment to flexibility, sustainability, and long-term prosperity.

The role
We are looking for a highly motivated and experienced CRM Manager to lead and support our growing CRM team. You’ll be joining a dynamic and collaborative CRM team consisting of three dedicated CRM Specialists located in Malta. The team operates within a structured environment and reports directly to the Director of Managed Services – CRM. 

The ideal candidate is an organised, data-driven professional with a proven track record in managing multiple projects simultaneously. 
You’ll be responsible for driving CRM performance, ensuring campaign delivery meets business goals, and balancing both strategic planning and hands-on execution. 
Strong prioritisation skills, the ability to meet tight deadlines, and excellent cross-functional communication are key to success in this role. 

Key Responsibilities

Design and implement multi-channel CRM strategies focused on conversion, retention, and reactivation. 
Support the team in hands-on campaign execution using CRM tools and platforms. 
Collaborate with data analysts, product teams, and frontend developers to optimise campaign performance and user journeys. 
Continuously test, measure, and iterate CRM initiatives based on performance data and customer behaviour insights. 

Financial Responsibilities: Demonstrate a strong understanding of key financial KPIs such as ARPU, retention rate, bonus cost, and NGR. Develop CRM strategies that are aligned with financial targets and client-specific goals. 
Identify and implement improvements that optimise campaign ROI and overall performance across all serviced brands. Build and present business cases to support new initiatives and process enhancements. 

Leadership Responsibilities: Lead, mentor, and manage a team of CRM Specialists, ensuring efficient task allocation and timely delivery. 
Provide strategic guidance to the team, setting priorities in line with business goals. 
Foster a culture of performance, collaboration, and accountability within the team. 
Represent the CRM team in internal meetings and with external clients, confidently presenting strategies and performance updates. 

Skills, Knowledge & Expertise

• Proven experience in managing and delivering CRM strategies within a fast-paced, data-driven environment.
• Strong leadership and people management skills, with the ability to inspire and develop a team.
• Deep understanding of CRM performance metrics and the ability to translate them into actionable plans.
• Solid understanding of the online gaming industry, including compliance requirements and regulatory restrictions across different markets.
• Ability to collaborate effectively with cross-functional teams, including data, product, and frontend development.
• Confidence in communicating with senior stakeholders and clients, both internally and externally.
• Strong analytical and problem-solving skills, with the ability to build business cases and forecast impact.
• Organised and able to manage multiple projects and deadlines simultaneously.
• Hands-on experience with CRM platforms, campaign tools, and segmentation methodologies.
• Commercially aware, with a clear understanding of how CRM impacts business performance.

Job Benefits

• Great career development opportunities
• Hybrid working model 
• International Health Insurance
• Health and Wellbeing Package (380 EUR per year)
• Birthday Day Off
• Me Time - 1 day off per year
• Lunches in the office for free

At GiG, we believe that diversity and inclusion are fundamental to our success as a multinational organization. We are committed to fostering a workplace where every employee feels valued and respected, regardless of their background, ethnicity, gender, age, or any other characteristic that makes them unique. By embracing a wide range of perspectives and experiences, we drive innovation, enhance collaboration, and build a stronger, more resilient company. Our diversity and inclusion initiatives aim to create an environment where everyone can thrive and contribute their best work, ensuring that our workforce reflects the diverse global communities we serve.

About Gaming Innovation Group

We are an award-winning iGaming platform and sportsbook provider supplying industry-leading solutions to our partners and their players. We specialise in helping online and land-based operators expand their iGaming and sports betting business on a global scale, focusing on innovation and customisation to power localised customer experiences and intimate user journeys. As a regulated markets specialist, we offer compliant entry into 36+ complex regulated markets around the world.

Our powerful iGaming platform is built to be scalable, open and user-centric, rapidly integrating with our partners' existing tech and preferred third parties. It provides a personalised user experience through our suite of real-time marketing tools, real-time data, and real-time rules engine, allowing our partners to build their own automated bespoke rules, without the need for coding knowledge.

Our sportsbook is built mobile-first and provides a premium player experience through our Bet builder, comprehensive Live betting capabilities and Player props. Our partners benefit from tailored odds, personalised margins, and risk management strategy, increasing the players’ personalised experience. Our partners benefit from an in-house trading team available 24/7 through direct communication channels, delivering unparalleled agility and service to all our partners, around the clock.