Copywriter

Welcome to Multiple (https://themultiple.com), your go-to iGaming service provider. We’re here to empower iGaming operators, allowing them to thrive in such a volatile industry. Our years of expertise, cutting-edge technology, and passion for delivering extraordinary player experiences make us the right choice for any company looking to elevate their success. We offer a range of iGaming offerings such as; Gaming Services, Casino Marketing, Sportsbook Marketing and Operations, Creative, Data and B.I, Operations (CS, RPF, KYC), VIP Management, Acquisition, Social Media, Content, Product, Legal and Compliance.

The Role:

We're looking for a sharp, strategically minded Copywriter who thrives in the fast-paced world of online casino marketing. As part of our in-house creative team, you’ll be responsible for crafting compelling, conversion driven copy across multiple casino brands. Each brand with its own unique tone, player audience, and promotional strategy. This role demands more than just excellent writing skills; it requires analytical thinking, a deep understanding of iGaming mechanics, and a knack for persuasive communication.

In this position, you won’t just write, you’ll think like a marketer, act like a psychologist, and move like a growth strategist. Our selection process is designed to reflect that. You'll tackle scenario-based campaign strategy challenges to showcase how you segment audiences, optimize messaging for different player types, and approach multichannel promotions. You’ll also participate in real-time copywriting exercises, including live edits and rewrites of promotional content, so we can see your creative instincts in action.

To ensure you're aligned with our industry, you’ll be tested on your understanding of iGaming fundamentals, including bonus structures, tournament promotions, and compliance considerations across different regulatory markets. Finally, we’ll explore how you apply behavioural psychology principles to your copywriting—whether it's triggering urgency, reinforcing rewards, or framing offers to drive engagement.

If you're passionate about iGaming, love diving into the psychology behind player behaviour, and thrive in a high-performance marketing team, we’d love to hear from you.

Key Responsibilities:

• Develop persuasive copy for promotional campaigns, email sequences, push notifications, and in-app messaging;
• Create user journey communications that guide players through onboarding, engagement, and retention touchpoints;
• Write conversion-focused landing pages, bonus descriptions, and game promotional materials;
• Propose and execute A/B testing strategies for headlines, CTAs, email subject lines, and promotional messaging;
• Generate multiple copy variations for systematic testing across different audience segments;
• Maintain consistent brand voice while adapting tone for different player demographics and markets;
• Ensure all copy adheres to responsible gambling guidelines and regulatory requirements.

Requirements:

• 2+ years of copywriting experience, preferably in iGaming;
• Are a German native speaker with equal fluency in English;
• Have deep understanding of iGaming products and ecosystem, including different promotional mechanics (reload bonuses, cashback offers, free spins, tournaments), bonus structures (wagering requirements, game restrictions, time limits), and complex Terms & Conditions;
• Have experience working with promotional calendars, seasonal campaigns, and coordinating copy with product and marketing teams;
• Are comfortable working in a fast-paced environment with tight deadlines and multiple concurrent campaigns;
• Demonstrate how you've applied specific behavioural psychology and persuasion techniques in past campaigns and explain which techniques you'd deploy for different scenarios.

What we Offer:

• Attractive remuneration package;
• Health Insurance;
• Wellness benefit (after probation);
• Optician/Spectacle and Blue Lens Benefit (after probation);
• Breakfast/lunch all week;
• Monthly snacks allowance;
• Training support;
• Refer a friend bonus;
• Modern office facilities;
• Exciting Company Events;
• Relocation package (if applicable). 

You should not apply if ...

• You want a normal 9-5 job. This role is not easy & requires an all-in mentality. We`re looking for team members who will put in the work that others won't.
• You cannot take constructive feedback.
• You can't handle stress and pressure.
• You have the mindset of "Quick Money", this is a marathon, not a sprint.
• You do not embody our core values.